Many architecture firms don’t necessarily think about the quality of their website as an expression of their business’s character and standards. It’s understandable — despite architecture’s visual and technical emphasis as a discipline, many transactions aren’t made with individual customers more than larger businesses who learn of such expertise and professionalism through word of mouth or direct observation. But as more companies transition to a mostly online sales model, how a given architectural business presents themselves digitally becomes fundamental to maintaining a healthy business.